PROJECT OVERVIEW//

When Francesca, founder of Moxie Cream, sought to elevate her natural deodorant line, we embarked on a rebranding and website overhaul, transitioning to Shopify for growth. Centering the rebrand around Francesca's story as a dancer needing a reliable deodorant, we connected the brand more deeply with its audience. Incorporating her father's artwork into the packaging added a personal touch, enhancing the brand's appeal. These strategic moves boosted the website's conversion rates by 50%, transforming Moxie Cream into a flourishing, easily managed side venture for Francesca, and highlighting the power of personal narrative and smart e-commerce in branding.